Farmax provides farm modelling software to sheep, beef and dairy farmers across New Zealand and around the world. The software and model helps farmers get the best results from their farms. Farmax has hundreds of farmers and agricultural consultants using their software and provides a helpdesk, as well as a bureau service for farm modelling. Farmax use Agiloft to handle their CRM and Sales.
At its core, Farmx is a computer model that is used by both farmers and farm consultants to make feed planning simple, accurate and able to quickly clarify options. They have been developing and providing their flagship computer model for 20 years. Backed by great science and great industry partners, their products are applications of a commercial strength not usually seen in agricultural software. Farmax has evolved to become New Zealand's "standard" for assessing options for pastoral systems.
Farmax used a bespoke software package to record information about the users of their software, but this allowed them to record only basic details. The vast amount of data meant that any analysis of their customers required spreadsheets and a lot of guesswork. Other contacts, sales leads, and trial users were dealt with the same way.
Calls to the helpdesk were not recorded, meaning that Farmax wasn’t sure how many calls they were receiving and what the customer pain points were. Follow-up tasks and calls were passed via emails or post-it notes. Customer billing was handled via a complex, time intensive manual process that gave staff no visibility of what products customers were using and how much they were paying.
In short, Farmax needed a system to help them keep track of their customers and products so they could make a step change in their sales and service.
“We thought we had some pretty unique requirements but Agiloft was able to meet every challenge we threw at it.”
-Gavin McEwen, General Manager, Farmax